INTERSPORT EXTRANET –HIGHER PERFORMANCE AND INCREASED USABILITY
We assisted INTERSPORT International Corp. (IIC) & The Athlete’s Foot (TAF), a worldwide leading sports retailer in modernizing its global internal marketing and sales platform.
THE CHALLENGES
Already in 2012, INTERSPORT and TAF created a web portal as a central access point to provide a worldwide available file storage for marketing material and suitable communication possibilities.
Due to high acceptance and usage as well as a concurrent increase of the technical load of the portal platform, the IIC planned an improvement of the performance regarding stability and speed. At the same time the usability of the user interface was supposed to be increased.
ABOUT INTERSPORT
The INTERSPORT group acts worldwide and uses the IIC as a purchase and management tool. INTERSPORT is the leading sports retailer with a retail turnover of EUR 10.5 billion and more than 5.400 affiliated shops in 44 countries.
Even in Switzerland (INTERSPORT Schweiz AG) you can find the trademark with 200 specialized dealers. Since 2021 the sports shoe chain The Athlete’s Foot (TAF) with round about 400 shops in 25 countries belongs to the INTERSPORT group.
OUR APPROACH
To increase system stability and performance, we upgraded a modernized server landscape to the newest version of the SAP enterprise portal.
We updated the used CMS solution VANTAiO Portal Manager (former BTEXX easyWCM) and we migrated the already existing portal content and in particular IIC specific SAP web and portal applications to the new systems. Additionally, we developed and implemented different scenarios, which allow an integration of SAP BI Reporting to the central IIC Portal.
The usability could clearly be improved by implementing additional structure elements, e.g. a mega menu and by optimizing the information architecture. The development of a new portal framework also enabled the perfect implementation of the IIC corporate design requirements. Concurrently, the browser compatibility was highly increased in order to fulfill the typical user requirements of extranet portals.
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THE RESULT
Within an extremely short project term of only three months, performance and stability of the IIC portal platform were increased massively. Users are now able to utilize a product significantly optimized with additional functions like integration of the SAP BI Reportings and other social media features, thus showing a perfect user experience, which simplifies the daily tasks and lays the foundation for more motivation and efficacy.
